Relative Something

*this* John W. Hays’ take on things and experiences

Marketing Crunch

with 2 comments

Here is a peek behind our Wintervale curtain. Cyndie’s two months of pent-up energy while out of commission with the bum shoulder has now exploded in a barrage of hyper-active efforts to do a year’s worth of planning and execution in a span of a few weeks.

In addition to our recently getting a Wintervale Ranch presence on Facebook and updating our website, Cyndie has now pumped out more than a half-dozen flyers promoting specific workshops with times, dates, and registration fees.

She has quickly made things real.

With our precious friend, Dunia, planning to come from her home in Guatemala to help, they have plotted an impressive series of workshops with a variety of areas of focus, planned one-after-the-other, for the last few weeks of August.

Now all they need to do is get the word out while also enticing some learners to leap at the chance. That effort started small, with some posts on the Wintervale Facebook page, but after it became obvious that choice provides a rather limited reach, the next logical step was, paid advertising.

Stop. Picture John and Cyndie suddenly switching hats to [untrained] Marketing Specialists in 2017. I have already submitted our business information and location to Google maps. I have also manually ventured to update search engine optimization for our website. Dipping toes into the world of social media paid advertising is a whole ‘nother thing.

It’s a jungle in there.

We not only need to increase the number of viewers, they need to be enticed to make some pretty prompt decisions about committing to participate. That’s a tall order.

Good thing Cyndie and Dunia like to dwell in positive possibilities. And, we are guaranteed nothing would happen if they didn’t at least try.

This week we are ordering new logo’d shirts for facilitators, and a flag for the end of the driveway.

We can lead people toward what we have to offer, but we can’t make them drink. Or something like that.

Give it a couple of weeks and I’ll let you know how things are turning out.

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Written by johnwhays

August 2, 2017 at 6:00 am

2 Responses

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  1. I can’t wait to be at Wintervale! Each workshop will be amazing!

    C´Ubuntu

    August 3, 2017 at 3:38 am


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