Relative Something

*this* John W. Hays' take on things and experiences

Successful Pitch

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I generally don’t like when some service provider solicits my business, uninvited. It always feels like they have an unfair advantage in the negotiations. As a result, my initial response is that I am not interested. If I wanted someone to do a particular chore for me, I would research businesses and request quotes before making a decision. When a stranger shows up at my door from out of nowhere, with an overly friendly attitude and an extremely enticing offer, my inclination is that there is something being omitted that I would want to know. In the immediate moment of the surprise visit, I can never figure out what question I should be asking. I tend to practice a prompt and terse expression to decline, whether or not it is something we really need.

Yesterday, when I arrived home from work, there was an envelope taped to the sidelight window of our front door. So much for my not being interested. Even though this goes against my disdain for such solicitation, I really like the principle of this offer. A driveway sealing company is marketing their services for a discounted group rate to entire neighborhoods. I like the idea of maximizing the efficiency by reducing the driving for the truck of asphalt sealant. I didn’t need to call and make an appointment for a quote. They left the measurements of my driveway and a price for the job. The day of application is already set, weather permitting, as long as I phone my interest and acceptance by Sunday night.

The discounted group rate they are offering is very enticing. They will ring the bell, in case anyone is home, to allow for moving cars to the street. If there is no answer, they just go to work, cleaning and preparing the surface, then applying the sealant. They place a ribbon across the end of the driveway and will send a bill by mail. I can leave for work in the morning, and come home in the evening to a freshly sealed driveway. I don’t have to buy all the chemicals and tools for doing it myself. I don’t have to research multiple bids. There will be a concentrated day of such activity in the neighborhood, which appeals to me for being practical. I like the whole concept for the convenience it offers me and for the efficiency of commerce in general.

Most importantly, my driveway is due for just such maintenance. I believe it is time to practice an exception to one of my usual modes of behavior.

Written by johnwhays

May 5, 2011 at 7:00 am

Posted in Chronicle

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